If you Google ‘best way to SEO’ you will get about 19,400,000 results. Nineteen MILLION! The first thing you should take away from this post is this: do not try to get your website noticed for ‘best way to SEO’.

More importantly, however, what you need to understand is that how Google works with phrases like that or why the site in the first position is in the first position is not important. You don’t care about that. Unless you wake up every morning and actually write or work in a field dealing with ‘the best way to SEO’, why should you care about it?

What you need to care about is this: are the people that need your service finding your site? Once you stop worrying about who is finding your competitor and begin only concentrating on your site you will notice your traffic steadily grow.

The most difficult thing to do is stop analyzing everyone else’s success and start creating your own. I’m not saying don’t learn from the successful businesses, that’s the best way to learn. At some point, though, you need to stop doing that and create your own success.

Start by defining your market. I’m sure you’ve heard that before. It is an absolute necessity. How are you going to sell your service to anyone if you don’t know what they need, why they need it, or when they need it?

You can’t.

Let’s say you remodel robots! (Why not?) More precisely, you remodel blue robots. The blue robots are the high end bots in the robot market. (Blue robots have well endowed processors.) Now, there are all different colors of robots but you deal strictly with the blue ones. So we know what you do best.

Now, out of the different colors of robots only ten percent of the population own blue robots. So we know exactly who your target market is.

So if you are given a group of 1000 people and only 100 business cards what are you going to do with them? Will you climb to the top of a tower and toss them all out into the crowd and hope that the 100 people that happen to own blue robots are the people that catch them? Of course not! You would do everything you could to find out who owns a blue robot and hand them a card.

The more precisely you are able to narrow down your ideal customer the easier it will be to target your message to the correct people. The shotgun approach to marketing is the least effective. While it may work to an extent, after all the more people exposed to your company the better the chances of selling your goods, the lack of return on investment may drive your company into bankruptcy. Why throw cards at 1000 people with 10% return when you can hand them to 100 people with 100% return?

But cards are cheap, you may be thinking. Yes they are, but other types of marketing and advertising are not. The more precisely you target your customer base the more wisely your advertising budget is spent.  Shotgun marketing is fine for things like business cards which cost 5 cents, not so much for things like magazine ads which can easily run into the thousands of dollars. Would you spend thousands to place your blue robot remodeling ad in an anti-technology magazine?

While my examples are blatant exaggerations they extend to your business – the better aimed your message the better the chance of reaching a new customer.

As a contractor, believe it or not, it is easier to narrow down your target market simply due to proximity. You don’t have to target everyone in the world like someone selling ‘the best way to SEO’. So right off the bat you’ve narrowed down your target market from six billion to perhaps 500,000. See how easy that was? Factors used to narrow down your market would be:

• Geographical proximity – where do they live
• Homeowners – renters probably aren’t your target market
• Age of the house – if it was built last year it may not need new tile yet – maybe
• Neighborhood – mid six figures or trailer park?
• Time of year – Selling sod in the winter rarely works
• Size of the family – a family of seven may not need a lawn mowing service but they may need an addition built.

Treat your marketing as a precise surgical tool and you will have more business than you can handle. The goal is not to have everyone in the world find your website, unless you work everywhere in the world. For contractors you want people in your area of service to find your company. You want your company to be overbearingly visable when they look for someone in your area of expertise. So much so that, in their mind, you are the foremost authority in your field.

These are just a few suggestions on ways to narrow down your market. Once you’re armed with all this information about your ideal customer it’s easier to know where to find them. Then all you have to do is get your company where your customers happen to be. Without doing that you are simply tossing cards off a tower and the people catching them, rather than searching for a blue robot remodeler,  may instead be looking for the best way to SEO!

New Year,  New Decade, New Website!
DotComBot has decided to totally redo our own website for the new year. We are currently getting everything in place and all the bugs worked out so please be patient while we adjust and tweak everything.

We have a lot of things in store for you in the coming year including a lot of free content on our site, marketing tips and seo help on our blog, and tons of helpful website, business and marketing help in our member’s area.

Bookmark our site and check back often for updates and a lot of information to help out your business as well as your overall online presence.

As always, if you have any questions or suggestions just leave us a comment below and we’ll reply as soon as we can.

DotComBot looks forward to be able to help you in the future and we wish you a happy and prosperous new year!